RealTime IT News

InterAdNet Launches Upgraded Ad Server Engine

InterAdNet launched InstantAdNet, the latest version of its ad-serving engine that is at the core of its Internet advertising solution.

InterAdNet said it combines technology, advertising expertise and a service orientation to make creating an achievable and measurable Internet advertising campaign fast, easy and cost-effective.

The company said its simplified user-interface enables advertisers to easily serve ads from a centralized location, allowing them to track the effectiveness of their ads, campaignwide, in real time.

By serving ads from a central location, advertisers can avoid becoming mired in having to sort through the myriad reports they receive from the various sites on which they are advertising.

The extensive reporting capabilities of InstantAdNet can show a direct correlation between dollars invested in Internet advertising and revenue generation, the company said.

In addition to the InstantAdNet ad-serving engine, the InterAdNet total solution includes: market research, traffic evaluations, ad flight and campaign management and "click-through" management.

InterAdNet said it "is the only independent Internet advertising company that top advertising sites and Internet advertising networks, including Yahoo!, Infoseek, and DoubleClick, allow to serve ads to their sites. There are only three other companies meeting their rigorous standards for ad-serving, and they are large, individual advertisers like General Motors."

InterAdNet clients include Glaxo-Wellcome, Consolidated Mortgage and Bali Inc.