24/7 Media Europe to Beef Up Benelux Operations
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24/7 Media Europe announced plans to strengthen its operations in Benelux, including expanding its operating base in Brussels, establishing a new regional headquarters in Amsterdam and adding staff.
Govert van Eerde, head of advertising sales at Dutch portal World Online, has been appointed Benelux Regional Director for 24/7 Media Europe. He will be based in the region's Amsterdam head office.
The Benelux subsidiaries will trade as 24/7 Media Belgium and 24/7 Media Nederlands. They will operate in tandem with 24/7 Media Europe's other international operations, offering banner campaigns, online sponsorships, e- commerce and direct marketing opportunities on European and international Web sites.
"Until now 24/7 Media Europe has operated at a fairly low key in Belgium and Holland," Van Eerde said. "Our aggressive expansion schedule, enabling us to provide comprehensive services tailored for the Benelux markets, aims to rapidly position 24/7 Media Europe as the leading international sales company for the region."
DoubleClick Benelux reps for a local network of 20 Web sites in the Benelux countries at launch.
24/7 Media Europe has a network of 13 offices in 12, predominantly European, countries and a network of top Web sites including Fortune City, Scandinavia Online, Voila and Belgium-based WOQATS.