U S West Dex Signs With Flycast
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U S WEST Dex, the directory publishing arm of U S WEST Inc., signed a three- year deal with San Francisco-based Web ad network Flycast Communications Corp.
Flycast will provide locally targeted Web advertising solutions to business customers in U S WEST Dex's 14-state region. Financial arrangements were not disclosed.
Flycast said it is now a local advertising channel for three major telecommunications companies, which collectively maintain operations in 30 U.S. states. The others are BellSouth and SBC.
U S WEST Dex teams with Flycast's Local Market/VAR Division, which enables local advertisers and e-commerce businesses to reach their target audiences. The relationship follows a recently announced investment by U S WEST in Flycast's last financing round.
Flycast said its network now reaches over 20 million people a month, or 35 percent of Web users in the U.S.