Agency Closing Its Internet Division
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If that sounds paradoxical, perhaps it is, especially since revenues were more than OK, the company says.
But here's the explanation from Bill Hamilton, president and CEO of theAgency&theAgency.SP:
"We started theAgency & theAgency.SP with a specific model in mind, the rapid, efficient and effective attack of specific advertising and marketing 'problems' for clients on a project-only basis. We're a S.E.A.L team for companies," said Hamilton alluding to the elite group of NAVY fighters.
TheAgency&theAgency.SP has had a reputation of keeping a low-profile, hiring a wide range of highly skilled experts in their field and solving complicated marketing issues for companies. AIW was a departure. "We're glad we did it. The model worked and we helped quite a few companies that would not have been able to afford this level of expertise without AIW, but we must get back to our primary mission," said Hamilton.
Hamilton said all client contracts were originally one year long and all would be completely honored until they expire. No word on why AIW wasn't spun off.