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RealTime IT News

Amazon.com puts Foote, Cone & Belding on Notice

Internet book retailer Amazon.com is threatening to leave advertising agency Foote, Cone and Belding, a unit of True North Communications, if it does not improve its performance on the account, according to published reports.

Tom Robbins, spokesman for FCB in San Francisco, told Reuters the agency received a letter from the Seattle-based Internet company giving them 30 days' notice, but he declined to give further details.

Amazon.com, which spends about $40 million a year on advertising, did not return phone calls.

Earlier this week, the company launched its first TV campaign in a year about a fictitious search for a location to house its bookstore. The new ads are based on a radio and print campaign that Amazon.com ran previously.

Reuters said FCB, which recently laid off 35 employees, has been experiencing difficulties since it lost clothing company Levi Strauss's $90 million jeans account a year ago.



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