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Adauction.com Launches CountDown Format

Adauction.com, the online ad auction channel, said it launched a new auction format called CountDown that "offers media buyers greater convenience and control to purchase premium Internet ad inventory at significant savings."

Complementing the company's ActiveBid auction that runs on the third Thursday of each month, CountDown launched Tuesday.

The new auction format employs a "drop-price" format and is limited to premium ad inventory. Beginning the second Tuesday of each month, CountDown prices start at 20% off the rate card. Pricing on any remaining ad lots decreases to 40% off the following day and to 60% on Thursday. Web publishers that plan to offer ad inventory for the first CountDown include: Match.com, Happy Puppy, LookSmart and Red Herring Online, among others.

"CountDown gives us greater opportunities to attract the Web's best publishers and generate more revenue, while maintaining the fun, lively exchange that characterizes our online ad sales channel," said David Wamsley, Adauction.com president and CEO. "It also fulfills Web publishers' need to sell more inventory each month at a potentially higher CPM and accommodates media buyers who have varied buying cycles."

Registered media buyers can preview the available ad inventory on the Monday before the auction opens Tuesday morning. CountDown runs from 9 a.m. to 3 p.m. PDT Tuesday through Thursday.