SOLD! Auction Site Launches TV Campaign
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The National Auction Co. LLC in Baltimore launched a television advertising campaign designed to reach new and larger audiences for SOLD!, the company's catalog and online auction program.
"This new television ad campaign informs the consumer that shopping with SOLD! is simple, rewarding and fun," said Ira Green, president and CEO of National Auction. "To expand our program, the company has developed a synergetic media campaign to reach larger audiences through television advertising, regular special events, Internet auctions and direct marketing."
SOLD!'s 30-second television spot explains "how the program guarantees the lowest possible prices," the company said. Spending was not disclosed.
The ad campaign coincides with the opening of the latest 10-day catalog and online auction, from 9 a.m. March 19 to 11 p.m. March 28. More than 150 brand new items are being offered. Products range from electronics, computers and vacations to home appliances, furniture, athletic equipment and jewelry.