RealTime IT News

ImaginOn Taps Holland Advertising for WebZinger Campaign

San Carlos, CA-based ImaginOn named New York-based Holland Advertising as agency of record to create an integrated print and broadcast consumer campaign for the company's WebZinger 6.0 Search and Multimedia Retrieval Engine.

ImaginOn President and Chief Executive Officer David Schwartz said the advertising campaign is expected to break early this summer and continue through the fall holiday sales season.

"Holland Advertising has a demonstrated track record of producing breakthrough creative concepts that clearly position consumer products in the marketplace," Schwartz said.

According to Schwartz, ImaginOn expects to put several million dollars behind the print and broadcast effort. While the effort will focus largely on consumer media, some portion of the campaign will target business and education market channels.

WebZinger, priced at $29.95, is an automated hands-free Internet Web Research Assistant that visits Web sites, evaluates them for relevancy, and then generates a multimedia desktop slide show that includes a picture, text, audio and video information from the Web sites selected. It also produces a printable, illustrated report.

WebZinger starts with four search engines, then visits three sites at a time, in parallel for faster results.