RealTime IT News

iMALL Launches Nationwide Campaign

Santa Monica, CA-based iMALL Inc., creator of the product-based search engine, Stuff.com, began an advertising campaign Sunday in "The Net's Best," a full color bi-weekly Sunday newspaper circular that showcases Internet retailing companies.

A total of one million Net's Best circulars are inserted into major market newspapers. The distribution targets cities with a heavy concentration of Internet users, and zip codes chosen for distribution meet a certain set of criteria: middle to upper class income level, majority hold a college degree, a dual career household and a median age between 30-49 years old.

"As a component of our ongoing Stuff.com advertising plan, we decided to concentrate in part on a traditional print campaign that is solely focused on Internet retailing," said Dan Odette, senior vice president for marketing at iMALL Inc. "The Net's Best is a terrific vehicle for building consumer awareness of the Stuff.com brand, while also exposing our merchant customers to an active base of Internet shoppers." Spending was not disclosed.

In addition to a full-page ad on the inside front cover, www.stuff.com will be placed on the front cover of The Net's Best, featuring a sweepstakes sponsored by iMALL. The sweepstakes, titled "Win an iMac Computer on Stuff.com," is open to those who shop at Stuff.com.

iMALL Inc. also operates an e-commerce mall and markets applications for building virtual stores on the Web at www.merchantstuff.com.