Quantum Leap Launches Brand Campaign for Slate
Page 1 of 1
The campaign is based on the tagline, "What Matters." In addition to the branding campaign, Quantum Leap will launch a traffic-driving initiative. Both campaigns will utilize print, a new media kit and online advertising to introduce a broader audience to Slate. Billings were not disclosed.
Quantum Leap will be responsible for overall strategic brand development including strategic and creative development of consumer communications, traffic-driving incentives, subscriber growth initiatives and a large scale, automated e-mail communications system.
Slate the online magazine founded by Michael Kinsley and launched in June 1996, presents commentaries, dispatches and dialogues on the news, politics and culture.