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Quantum Leap Launches Brand Campaign for Slate

Chicago-based Quantum Leap Communications Inc. launched a new branding campaign, for Microsoft's online opinion magazine, Slate.

The campaign is based on the tagline, "What Matters." In addition to the branding campaign, Quantum Leap will launch a traffic-driving initiative. Both campaigns will utilize print, a new media kit and online advertising to introduce a broader audience to Slate. Billings were not disclosed.

Quantum Leap will be responsible for overall strategic brand development including strategic and creative development of consumer communications, traffic-driving incentives, subscriber growth initiatives and a large scale, automated e-mail communications system.

Slate the online magazine founded by Michael Kinsley and launched in June 1996, presents commentaries, dispatches and dialogues on the news, politics and culture.

Quantum Leap Communications is a subsidiary of The Leap Group Inc.