MGM Promotes Movie With InterVU V-banners
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InterVU Inc., a network enabler for video and other rich media, said that Metro-Goldwyn-Mayer Inc. is promoting the new movie, "Disturbing Behavior," over the Internet using InterVU's V-Banner video advertising banner.
The Internet campaign, created by MGM's national advertising agency BBDO, debuted on July 15 and will run through the premier of the movie on July 24. Spending was not disclosed.
The online banner ads, which are all enabled by the InterVU Network, are part of an integrated campaign developed by BBDO to promote the movie. The Internet campaign will run across four Web sites including mplayer.com, chickclick.com, IUMA.com and rick.com, and will consist of >approximately 1.5 million impressions, InterVU said.
"Using video on the Internet represents a compelling new vehicle for offering a virtual `sneak peek' of a new movie while extending the brand awareness of MGM film that television and print advertising already provide," said Megan Crawford, director of online marketing for MGM. "In addition, the V-Banners achieve higher click-through rates then traditional static banners bringing more end-users to the MGM site where we can advertise other movies and promotional items to a wider audience."