RadicalMail Launches Streaming Multimedia E-Mail
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Marina Del Ray, CA-based Internet advertising firm StreamMedia launched RadicalMail, a streaming e-mail product that allows recipients to open e-mails full of voice, music, sound effects and video, absent any type of plug in.
The app also offers e-commerce and audience tracking capabilities, the company said, and was created "in response to ever growing audience expectations for rich streaming media, and can finally answer advertising's biggest question: Is our advertising working?"
Through the use of 'opt-in' e-mail lists, advertisers can be assured that their message is getting to audiences who have already shown interest in that advertising, the company said. Recipients will be able to buy a product or order more information from within the e-mail itself, the company said.
RadicalMail also features real-time tracking capabilities, enabling companies to determine exactly if and when audiences saw the e-mail/advertisement, whether they bought a product or ordered more information, if they forwarded the e-mail/advertisement to others and what they did with it, if the audience invited others to join the 'opt-in' list, and so on.
Currently RadicalMail can be viewed only via Microsoft's Outlook Express and Netscape.
"Apparently, HTML e-mail software hasn't quite caught up with the ability to read it. We feel that we're a little bit ahead of the curve. It's almost bleeding edge as opposed to cutting edge," Breummer said. Demos are available on the site.