AVC, IAA Launch Marketing Info Site
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AVC Marketing and Communications Services Group, design firm Amazia and the International Advertising Association launched International Marketing Files (IMF), a new site designed to be an educational tool for business marketers and students.
The free site, designed for professionals, academics and students interested in business and marketing, was created to be both a state-of-the-art educational tool as well as a central address for those interested in sharing and exchanging ideas and opinions about these industries, the companies said.
The site offers actual corporate marketing plans, complete with strategies, execution information and visuals that have been employed. There are also discussion platforms for interaction between professionals and/or academics and students, along with IMF News, newsletters and company updates.
Three modules for discussions have been set up, one for academics, one for students and one for business and marketing professionals.
The IAA is headquartered in New York and is a global partnership of advertisers, agencies, the media, and related services with 4,000 members worldwide.