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i-traffic Launches Affiliate Network Services Group

New York City-based interactive direct marketing agency i-traffic launched an Affiliate Network Services group (ANS), designed to help online merchants create, manage and maximize sales from affiliate initiatives.

The group will provide dedicated expertise, systems, and service to help clients maximize sales goals through affiliate marketing, the company said. i- traffic's ANS will be headed by Andres Glusman.

The company said its affiliate network is a series of linking, revenue sharing deals an online merchant sets up with a multitude of other sites. Payments are based on the performance of the links.

i-traffic said that Jupiter Communications reports that by "2002, 25 percent of the expected $37.5 billion in Internet retail sales, not including autos, will have originated on affiliate sites."

The ANS group will work closely with affiliate network enabling companies like LinkShare and Be Free, third-party vendors that are dedicated to the back-end technologies and tracking solutions required. for affiliate network management.

"Our goal is to help clients win new customers through online marketing by any means necessary," said i-traffic CEO Scott Heiferman. "Today, this means 'The 3 A's': online Advertising, online Alliances (eg. portal deals), and online Affiliate programs."