Beyond Interactive Offers "Scratch and Win" Promotions
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Ann Arbor, MI-based agency Beyond Interactive has teamed up with Haverford, PA-based RealTime Media and Baltimore's Strat Marketing to offer an online promotion, called "Scratch it Rich," offering a top prize of $250,000.
FamilyPoint.com, a client of Beyond Interactive, began the promotion on its site. FamilyPoint.com is a free site where families can create a virtual space for staying in touch with each other. Beyond Interactive said it is working with other clients to launch the game on their sites.
In general, game tickets appear as part of a client's site after visitors complete a desired action, such as signing up for a newsletter, completing a membership form or purchasing a product. They then receive a ticket and "scratch" off the outer layer of the ticket with their mouse pointer. When users click-through on a banner to reach the site, there is also a button that serves as an internal promotion to draw further attention.
"Scratch it Rich is a fun and interactive way to get people to complete a desired action on your site and then reward them for their efforts," said Jonn Behrman, CEO of Beyond Interactive.