Intermallamerica.com Signs Ad Pact With Yahoo!
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Intermallamerica.com said it estimates that it will attract approximately 1.5 million visitors a month to its site, the Great Intermall of the Americas, within 18 months. Financial terms were not disclosed.
Intermall said about 250,000 unique visitors accessed the e-commerce site in the final two months of 1998, with the mall's average monthly traffic increasing by more than 700 percent during the final five months of last year.
Intermallamerica.com features 125 merchants with storefronts grouped much as they would appear in a traditional "brick-and-mortar" shopping mall. Major merchants include Barnes & Noble, Bugle Boy, Omaha Steaks, Music Boulevard, eToy, Beyond.com and Cyberian Outpost.