Onsale Debuts Banner Ads With Live Auction Information
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Menlo Park, CA-based Internet auctioneer Onsale Inc. launched an ad campaign that lets consumers see Onsale's latest auction bids on it banner ads on Yahoo!, CNET, Infoseek and HotBot.
The campaign is designed "to take advantage of the dynamic nature of the Internet and recreate the excitement of online auctions inside the banner itself," the company said. Spending was not disclosed.
Consumers are encouraged to click-through as current pricing information on a number of products from Onsale's auctions is displayed. The information is updated in the banner ads every 15 minutes.
"Utilizing technology like ActiveAds to expand Onsale's goals in rich media advertising not only pushes commerce, but extends the brand," said Kate Everett-Thorp, president and CEO of Lot21 Interactive Advertising.