Intellipost Signs NextCard
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Intellipost Corp., a provider of loyalty marketing programs said that NextCard, provider of an Internet VISA card, will offer its new cardholders a rewards program through Intellipost in the industry.
The NextCard Rewards program is designed to allow qualifying customers to earn "BonusMail Rew@rds Credits," with no annual fee, by simply purchasing with their NextCard Internet VISA both online and offline. The company said credits may be redeemed for airline miles with seven leading carriers and merchandise from national brands such as The Sharper Image, The Gap, Barnes & Noble, MCI, 1-800-FLOWERS and others.
NextCard Rewards customers can earn even more credits if they choose to receive targeted e-mail advertisements from BonusMail, Intellipost's flagship e-mail marketing program. Financial terms of the arrangement were not disclosed.
Intellipost said that more than 800,000 consumer clients are currently earning points. Almost half are enrolled in BonusMail, the program that rewards consumers for reading advertisements by e-mail.