RealTime IT News

@d:tech Conference Set for May 3-5 in San Francisco

"Winning Internet Strategies, Today's Marketing Imperative" will be the theme for the next @d:tech conference, in San Francisco May 3-5 at the Hyatt Embarcadero.

Featured keynote speakers include Arthur Sulzberger Jr., The New York Times - "The Good Gray Lady Picks up Friends on the Information Superhighway;" Bob Pittman, America Online - "The Media Company Circa 2000;" and Halsey Minor, c|net and George Bell, Excite Inc. - "Portals: How Am I Different and What's Next."

A special Youth Keynote Panel--Lessons from the Net Generation--will explore how the rules of interactive marketing and advertising are changing and how they will be impacted further by the "Net Generation."

Industry analyst and research executive Jonathan Yarmis has been named @d:tech.SanFrancisco co-host and appointed executive vice president, Internet Content Group, eMarketWorld.

@d:tech.SanFrancisco will encompass five parallel program tracks, 40 individual program sessions, five major keynotes, nearly 100 speakers and a host of exhibitors.

Highlights include:

  • Ad Serving Shootout--In this special extended session, the merits of three different means of ad serving solutions are examined by serving solutions providers Anderson & Lembke, DoubleClick and Avenue A Media. The three companies will pitch a hypothetical client, attempting to convince them that their solution is the best.

  • Showdown at the Rich Media Corral--This event takes a first hand look at the dynamic possibilities and potential uses of rich media. Given an identical assignment, InterVu, Macromedia, Narrative, Real Networks and Unicast all demo their best work using a standard browser.

Additionally, @d:tech.SanFrancisco will host the next meeting of the FAST (Future of Advertising Stakeholders) Steering Committee and will feature Chairman Rich LeFurgy's FAST Subcommittee Report.

Founded in 1996, @d:tech is managed and produced by eMarketWorld, based in Richmond, VA. For more information and to register for @d:tech.SanFrancisco call (800) 535-1812 or click here.