Advertising Agency CIO Conference on Tap
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Faculty from a variety of small, medium and large advertising agencies will offer insights on how agencies can make the wisest information technology investments at the first-ever "Advertising Agency Chief Information Officer Institute" in New York City.
The conference will provide advertising executives with answers to real questions about how agencies can get bottom-line improvements from new technology offerings. The program will take place on Monday, April 12 and Tuesday, April 13, at the New York Marriott Eastside, located at 525 Lexington Ave. in Manhattan.
"The broad challenges that technological advances place on the advertising and marketing communications industry today are significant," said Neil E. Handwerker, president of New York-based Fulcrum Information Services, the conference sponsor. "As agencies continue to grow at a tremendous rate, so does the technology and information necessary to maintain existing clients and attract new business."
The conference will explore the use of Web-based tools to win and manage worldwide accounts, "next generation" agency management systems, new directions in agency enterprise and workflow information systems, and the changing role of the information technology function in advertising agencies.