iVillage Bolsters Ad Sales Team
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iVillage said it made additions to its advertising sales team, in a move "to extend the competitive lead" of its flagship property, iVillage.com: The Women's Network.
Led by John Glascott, senior vice president of sponsorship, the sales team will leverage iVillage's position with senior-level ad sales staff formerly from a variety of publishing and interactive companies, the firm stated.
iVillage said the team now includes advertising specialists who are veterans in the vertical categories corresponding to iVillage.com's content: women, health, career, fitness and beauty, money, parenting, food and relationships.
David R. Blair was named vice president of sponsorship sales and will manage the overall ad sales team. He had been a director of sponsorship at iVillage.
Edwin R. Delfs was named director of sponsorship promotion. Jackie Paschkes- Bennett was named senior account executive of banner sales.
iVillage.com claims more than 66 million page views per month. It provides interactive services and online access to experts in 10 content channels: Better Health, Career, Fitness & Beauty, Food, Money, Parent Soup, ParentsPlace, Relationships, Shopping, and Work from Home.