RealTime IT News

CNET Signs Marketers for 1999 Merchant Program

San Francisco-based CNET Inc. signed a number of customers for its 1999 Merchant Program for computer hardware and software resellers.

The merchants include Egghead.com, NECX Direct and HardwareStreet.com Inc., all of which renewed their 1998 "premier" status, as well as two new premier merchants, ClubComputer.com and Virtual Technology Corporation. CNET also signed agreements with five preferred merchants for the 1999 program, including Beyond.com, Computers4SURE.com, CDW, PC Mall, and Buy.com. CNET has increased the total merchants in its program from 50 in October 1998 to 83 current merchants.

"CNET's Merchant Program offers a variety of ad opportunities that allow resellers to deliver the right messages at the right time," said Martin Green, CNET's vice president of strategic development. "By marketing to CNET users at the different stages of the purchasing process, CNET's premier and preferred merchants have realized increased visibility and marketshare."