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SRDS Puts Print Ad Mags Online

Chicago-based SRDS said that Internet versions of its Business Publication Advertising Source and Consumer Magazine Advertising Source will be available to media planners starting this month.

Both publications--in print and online--are primary research tools for information that helps marketers and advertising agencies plan, develop and buy print advertising.

The Web site operation will offer continuous updates to the business and consumer databases; search capabilities to locate relevant publications from more than 13,000 listings; links to additional information from publication Web sites and audit statements; and immediate communication with publications via e-mail.

The Business Publication Advertising Source contains over 9,600 listings for domestic business, international business, and healthcare publications, arranged into 185 market classifications. The Consumer Magazine Advertising Source includes more than 3,200 listings for domestic consumer, international consumer, farm magazines and card decks, arranged into 76 market classifications.

The online versions are integral parts of subscriptions to their companion print directories.

An annual subscription to either the Business Publication Advertising Source ($608) or the Consumer Magazine Advertising Source ($587) includes one PIN code for 24 hour, seven-day a week online access and 12 monthly print issues. Subscribers can access the online version at www.srds.com.

Current advertisers in the print editions of Business Publication Advertising Source and Consumer Magazine Advertising Source will get online advertising positions with comparable presence to their print buy at no additional charge, the company said.

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