RealTime IT News

PublishingOnline.com Selects Imagio

Seattle-based PublishingOnline.com, a publisher of digitally delivered books and documents, retained Imagio Technology Advertising and Public Relations to develop and implement a marketing plan to launch the company later this year.

PublishingOnline.com will offer aspiring writers the opportunity to establish themselves as well as offering previously published works through its partnerships with affiliated publishers.

Imagio will provide advertising, public relations and Web design expertise. Its interactive division will create and implement a Web page design that will establish an online identity for PublishingOnline.com, providing the company's site with a distinct look and feel. Billings were not disclosed.

"PublishingOnline.com's marketing strategy is two-fold. Initially, the company is looking to attract talented authors to expand the number of titles in its existing library," said Ralph Fascitelli, a co-founder of the company and director of strategic services. "Next, the company will market its site to avid readers as an alternative to traditional books."

Seattle-based Imagio offers a complete range of services including strategic planning, advertising and creative development, public relations, and interactive design.