Infoseek Promoting Webcast of Woodstock Concert
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Internet search site operator Infoseek Corp. began an online ad campaign promoting its scheduled live Webcast later this month of yet another Woodstock concert.
The ad campaign, created by San Francisco agency Left Field, will hit more 600 entertainment, gaming, news and technology sites and include a package of banner ads, splash screens, television commercial-like interstitial, e-mail ads, and buttons, Reuters reported. Billings were not disclosed.
"We put this promotion together in a little more than a week," Michael McMahon, founder and media technology director at Left Field, was quoted as saying. "We dedicated a team to this project."
Scheduled for Aug. 14-16, the concert will be held at the site of the original Woodstock on Max Yasgur's farm in upstate New York and will feature artists such as Don Henley, Stevie Nicks, Joni Mitchell and Pete Townshend.
For more concert details, click here.