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Netoy.com Corp. Signs With DoubleClick

Largo, FL-based toy and collectible retailer Netoy.com Corp. signed an ad contract with DoubleClick for a three-month campaign.

The campaign will introduce Web consumers to Netoy.com through a series of online advertisements on search site AltaVista. The target audience will be users who enter selected keywords related to toys and collectibles. Spending was not disclosed.

"Our partnership with DoubleClick is another step in our march forward, with the eventual goal of creating an identity that is unique and instantly recognizable," said Netoy.com CEO Michael Cao.