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SendFree Launches Autoresponder E-Mail Ad Exchange

New Haven, CT-based SendFree launched what it calls "the Internet's first autoresponder ad exchange."

Autoresponders are e-mail devices that return a specified document when requested by a customer.

"Customers can send an e-mail to your autoresponder and your information is immediately sent to them by return e-mail," said Abbie Drew, co-founder of SendFree.

SendFree offers free autoresponders coupled with a system that runs members' ads on the SendFree Autoresponder Network. Every autoresponder message is delivered with one ad.

"When somebody sends e-mail to your autoresponder, your ad appears on another autoresponder message in the system," Drew said. SendFree's Autoresponder Ad Exchange is an adaptation of the link exchange concept.