RealTime IT News

Marcom Exchange Launches Resource for Marketing Professionals

Philadelphia-based Marcom Exchange launched as a new online community and resource site for marketing communications professionals.

Marcom Exchange features Virtual Agency, a forum for team-building and networking; Idea Exchange, an online marketing discussion group; Barter Exchange, where members can trade services; and Creative Cafe, a writing, design and creativity workshop.

It also offers industry news, a resource directory, reference material, publications, software and links. The site covers all areas of marketing communications including advertising, public relations, event planning, strategy, creative development, writing, design and production.

Denise Bauwens, one of the founding partners, developed Marcom Exchange with other industry partners who wanted one-stop access to marketing communications news, resources, reference material, books, software and information.

"We had each uncovered some great marketing and advertising sites, but none offered a comprehensive resource we could use as a launching point for marketing and communications research or discussion," Bauwens said.

Most marketing sites are dedicated to Web marketing or tied to a specific agency, publication or professional organization, according to Bauwens.

"The goal of Marcom Exchange is to enrich the marketing communications profession as a whole by supporting marketing organizations, publications and Web sites while exposing professionals to unique ideas and perspectives," Bauwens said.