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Creativision Debuts Web-based Advertising ROI Analysis

Phoenix-based Creativision Publishing Corp. launched an online ROI analysis and reporting service, the first in a suite of subscription services that will be offered through its RelateNetwork.

Creativision's proprietary ROI technology will enable RelateNetwork members to measure revenues and number of sales generated by each of their advertising campaigns.

"Instead of measuring clicks and guessing the rest, you can see the actual dollar figures you earn from each campaign," said Dave Balmer, president of the company. "Plus, we're not affiliated with any advertising network, so our analysis is completely impartial. Members can use any combination of advertising and promotion sources and easily compare bottom line results."

RelateNetwork members simply cut and paste HTML code into their existing Web pages. Setup, administration and reporting are all accomplished through a "zero-download" Web browser interface. There are no special software or platform requirements for using RelateNetwork. It works in real-time in concert with any other technologies, banner delivery systems, or software that might already be in use on a member's Web site, the company said.

Monthly subscriptions for the ROI analysis service start at $195. In addition, ROI service subscribers are invited to participate in the beta testing of RelateNetwork's upcoming user and site profiling service, which will be officially available in the third quarter.