Nielsen//NetRatings Enlarges Internet Measurement Panel
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Nielsen//NetRatings said its Internet research sample now has more than 14,000 members under measurement, an increase of 6,000 in less than a month.
With the entire sample providing data via the Internet on a real-time basis as panel members surf the Web, the Nielsen//NetRatings sample is about twice the size of other research panels capable of providing such real-time reporting, the company said.
The entire Nielsen//NetRatings panel is comprised of users selected using random dial techniques. As a result, the data are projectable to the universe of home-based Internet users.
Real-time data collection and processing allows Nielsen//NetRatings to provide customers with information on a weekly as well as a monthly basis, the company said. The service also can provide overnight analysis for special events or breaking Internet advertising campaigns.