FutureTense Integrates Boston Globe's Classifieds
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AdFAST.com is now embedded in boston.com's new EXTRAnet section, which serves as an interactive customer service site. Financial terms of the deal were not disclosed.
The product, a Web-based remote ad delivery service, leverages the speed and efficiency of Internet delivery for two-way communication between the Globe's advertisers and its ad sales representatives.
AdFAST.com gives advertisers the flexibility to submit their classified advertisements remotely, via the Internet. The advertisers complete billing and order information forms, enter ad text, and submit payment.
Boston.com's EXTRAnet is designed to make doing business with the Globe easier and more convenient for its customers. It is organized into seven major categories, including Home Delivery, Advertising, Contact Information, Inside the Newsroom, Newspapers in Education, Community Projects, and About Our Company.
Founded in 1995 by business and technology professionals with expertise in print and electronic publishing, Acton, MA-based FutureTense is a developer of software solutions for professional Web publishers.