Audio Book Club Inc. Signs Ad Pact with Spinner.com
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Spinner.com, previously known as TheDJ.com, offers 100 audio-related channels, including 100,000 songs, and soon will offer recommendations based on user habits.
As part of the agreement, Spinner.com will encode, store and host two unique audio channels on its Web sites that will each contain up to five hours of audiobook excerpts programmed by the Audio Book Club.
Spinner.com said it will promote the Audio Book Club channels and its products on all of its Web sites as well as offer a direct link to the Audio Book Club site. Financial arrangements were not disclosed.
Spinner.com claims more than 2 million listeners worldwide. Audio Book Club is a direct marketer of audiobooks through membership clubs on the Web and via mail order.