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Excite and e-centives Team Up to Deliver Coupons

Excite and e-centives Inc., a provider of online promotion solutions, entered an e-commerce and marketing alliance that gives Excite consumers a simple online coupon system similar to what they use in the real world.

The coupons, available on Exacta's Shopping Channel and personalized based on the shopping interests of registered members, are redeemable from participating online merchants.

e-centives is an Internet-wide distribution network that lets consumers access and store valuable promotional offers matched to their shopping interests, ready to redeem when they are ready to shop. Product categories include CDs, books, videos, computer products and sporting goods, among others.

"Coupon shopping has proven to be extremely popular offline and now we want to give our shoppers savings in an easy-to-use online coupon system," said Andy Halliday, vice president of commerce at Excite. "Through e-centives, we will be able to provide our users with a place to store and access offers of their choice at their convenience."

Bethesda, MD-based e-centives Inc. was formed in August 1996 and has established relationships with merchants such as barnesandnoble.com, Music Boulevard, eToys, Sports Superstore Online, egghead.com and 60 other brand name retailers.

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