Stockgroup.Com Launches Campaign on Excite, Lycos
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Vancouver, BC-based Stock Research Group Inc., which operates Stockgroup.com and is a subsidiary of I-Tech Holdings Group Inc., said it plans banner campaigns on Excite and Lycos.
The Lycos campaign begins April 1. Banner ads will be displayed on Lycos when the terms "small-cap" or "micro-cap" are selected by viewers. Spending was not disclosed.
"More individual investors are using the Internet for their investment research and trading than ever before," said Marcus New, chairman and CEO of Stockgroup.com. "These agreements will provide us with a presence among this rapidly growing group of investors who are looking for micro- and small-cap investment research, which is our expertise."
On March 31 the company signed a similar deal with Yahoo!