GM to Market Used Vehicle Inventory on Trader Online
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Norfolk, VA-based Trader Online signed an advertising agreement with General Motors designed to aid GM dealers in marketing the GM Certified Used Vehicle brand.
Visitors to both Auto Trader Online and Pickup Trader Online will now have the option to search only for GM Certified Used Vehicles. These cars and trucks are available at select General Motors Dealerships across the country. Consumers can locate a participating dealer by visiting www.gmcertified.com. Financial arrangements were not disclosed.
When a Trader Online visitor clicks on the GM Certified emblem, he or she is able to search the entire GM Certified Used Vehicle database, exclusive of other manufacturer's certified pre-owned vehicles.
"We're doubling our storefront" said Bill Bleau, Advertising and Marketing manager for the GM Certified Used Vehicle brand. "GM sees real value in having its inventory reside in two distinct places--on www.gmcertified.com and on Trader Online. . ."
Auto Trader Online is a unit of Trader Publishing Co., which produces 335 print magazines, promoting the Web site to more than 4 million weekly readers.