RealTime IT News

The, Uh, Direct Approach to Venture Capital

Finding it tough to get that vital venture capital? Here's a new model for you--Invest-o-rama!'s Lewis Schiff reportedly plans a $20,000 billboard campaign in Silicon Valley, asking for investors to fund a personal finance portal.

Schiff was the founder of iVillage's Armchair Millionaire and Worth OnLine.

The 14 x 48 billboard ad will appear on Silicon Valley's Highway 101 (Ralston Ave. exit, Belmont).

Schiff said the goal is to attract the Silicon Valley venture capital community as well as large Internet media companies who are beginning to make more strategic investments in companies themselves.

Schiff's billboard will debut on April 15. Invest-o-rama is a personal finance directory on the Web that the company says, "is poised to become the biggest personal finance affinity portal."