InterVU Offering Rich Media Handbook
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InterVU Inc., a network enabler for video and other rich media solutions, is offering a "Rich Media Handbook," a reference guide to rich media online advertising.
Unveiled at the Jupiter Online Advertising conference in New York City, the handbook is designed to serve as the ultimate rich media resource for advertisers, advertising agencies and online marketers.
The handbook features a qualitative and quantitative analysis of the benefits and added-value of incorporating rich media into online advertising, as it relates to capturing viewers attention, generating higher clickthrough rates, lead generation and sales as well as effecting changes in brand attitudes.