A Bubbly Little Campaign
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Highlight of the campaign was the brand's strategic content sponsorship on StarChefs, a food and dining Web site, during the month of December.
Sandler New Media and StarChefs developed a branded content area that was promoted from the StarChefs home page, and included a Q&A quiz about champagne, a profile of Moet & Chandon's Chef Dance, and a weekly menu of recipes with preferred Moet & Chandon pairings for each dish. StarChefs also asked their users to share their most memorable champagne experiences within the popular newsgroups area on the site, to stimulate discussion of champagne amongst their community of users during the campaign.
Spending was not disclosed. The one-month Moet & Chandon sponsorship delivered more than 300,000 impressions for the brand, the agency said.