BrandsForLess.com Signs with Modem Media.Poppe Tyson, North Castle
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The agencies said they will create BrandsForLess.com's interactive and traditional marketing and advertising programs to support the brand name retailer's consumer marketing program. Billings were not disclosed.
Modem Media.Poppe Tyson said it will develop an interactive marketing campaign, including negotiating alliance agreements with several portals and content sites and creating media plans and purchasing online media on behalf of BrandsForLess.com.
North Castle Partners will direct BrandsForLess.com's traditional advertising program, designing and placing ads in television, print and on radio.
BrandsForLess.com brings together in one site a variety of retailers, including Barnes&Noble, Cyberian Outpost, e-Toys, FragranceNet, International Golf Outlet, Music Boulevard and Shades.com. BrandsForLess.com said it expects to expand its offering to more than 100 "e-partment stores" by the end of the year.
BrandsForLess.com was founded in November 1997 by Growth Capital Partners, a venture capital firm that has invested in several successful Internet companies.