RealTime IT News

InterVU to Deliver Movie Trailers, Ads to MovieLink.com

InterVU Inc. signed a two year agreement with MovieFone Inc., a movie listing guide and ticketing service, to provide movie trailers and other film-related video to users of MovieLink.com.

MovieLink.com offers movie showtimes, theater locations, other movie information and multimedia, and the ability to purchase tickets in advance. With the addition of InterVU's network enabling technology, MovieLink.com said its users will benefit from enhanced quality and speed when watching movie trailers.

MovieLink.com will also utilize the InterVU Network's video technology for video-based advertisements in streaming Netshow formats. Financial arrangements were not disclosed.

The InterVU Network delivers rich media from dedicated Delivery Centers that are strategically distributed across nine Internet backbones to optimize video file availability, the company said.

"Moviegoers want to see movie trailers when they are using MovieLink.com to decide which movie to see. Our relationship with InterVU is an important part of our strategy to use streaming video to make trailers instantly available to moviegoers nationwide." said Matt Blumberg, vice president of marketing at MovieFone.