A Cure for the Heartburn of Internet Advertising
Page 1 of 1
Astra Merck Inc. (AMI) launched a promotional site aimed at helping heartburn sufferers find appropriate treatment for their symptoms.
The Web site, named the "24 Hour Acid Control InfoCenter," supplements the AMI direct-to-consumer advertising program for Prilosec, the company's prescription medicine for acid-related gastrointestinal disorders.
AMI launched its direct-to-consumer print and television advertising program for Prilosec last spring.
The site provides information and instruction on frequent heartburn which helps patients determine if symptoms they experience warrant evaluation by a physician.