CMPnet Launches Offline Brand Advertising Campaign
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CMPnet launched a national magazine consumer advertising campaign featuring the tagline "Know More Now" and running in Fast Company, Time Digital, Time Magazine, Upside and CMP Media's stable of business computing titles.
The campaign, developed by New York agency Frankfurt Balkind, breaks in the August issue of Fast Company magazine with the first in a series of three ads. According to the company, the ads position CMPnet as "the essential destination for comprehensive, timely and credible technology information" for business and information technology professionals on the verge of making real- world business decisions. Spending was not disclosed.
Earlier this year CMPnet launched an advertiser-focused campaign in the Wall Street Journal, Advertising Age and Business Marketing with a similar theme.