RealTime IT News

I/PRO Will Do Audits for InfoBeat Clients

Targeted e-mail services provider InfoBeat Inc. and I/PRO, the Web measurement and auditing services firm, signed an agreement to offer the Nielsen I/PRO "Email I/AUDIT" service to InfoBeat's business clients.

The service provides verification of circulation figures for publishers who offer marketers the ability to target and reach their subscribers via e-mail advertising.

InfoBeat Express, InfoBeat's e-mail outsourcing division, gained nearly 20 clients since its launch in April, the company said. It was chosen as a special reseller of Email I/AUDIT services and as such, can offer these services at a discount to its clients. Financial details were not disclosed.

InfoBeat Express offers its publishing customers, including clients MSNBC, CMPnet, Rolling Stone, Wired Digital, Industry Standard, Robert Seidman, and others, a start-to-finish solution for online communications.

"Integrating the power of Nielsen I/PRO E-mail I/Audit with InfoBeat Express' offerings was a natural fit," said Bradley Rode, I/PRO president and CEO. "I/PRO is thrilled about this partnership because two industry leaders have come together to better service the e-mail publishing industry, offering them auditing and tracking of their e-mail lists to enhance their ad program."

"InfoBeat Express offers publishers a one-stop-shopping experience for all of their e-mail list management needs," said John Funk, founder and chairman of Denver-based InfoBeat. "We now truly provide the complete outsourcing package--we manage publishers' e-mail lists, deliver their mail, offer them auditing services, and provide them with the ultimate, complete start-to-finish e-mail delivery solution."