RealTime IT News

Shopping.com Begins National Radio Ad Schedule

Shopping.com said it added a $1.5 million national radio buy to its marketing mix.

"We feel that this national radio schedule offers us the ability to reach out to additional segments of our customer base," said John H. Markley, president and CEO of Shopping.com. "Radio is a proven entity that we believe will present the Shopping.com story to potential customers and keep our name in front of our current customer base."

The campaign will be aired on hundreds of radio stations in all types and sizes of markets, the company said.

Programs include The Rush Limbaugh Show, The Michael Reagan show and The Joan Rivers show. Premier Radio Networks is providing approximately $1 million of the programming.

"Our first experience with Shopping.com showed us that radio consumers respond to advertising by going to the Internet in large numbers," said Kraig Kitchin, president of Premier Radio Networks. "There's a direct correlation from the message to site traffic and product sales."

Shopping.com is an online retailer that says it offers more than a million- item selection of brand name products organized by category, targeting both the consumer and commercial markets.