RealTime IT News

M Street Corp. Buys Media Market Resources Inc.

M Street Corp., a source for radio information and publisher of the M Street Journal, the M Street Daily and the M Street Radio Directory, purchased Media Market Resources Inc., a supplier of media data to ad agencies, planners, and buyers and publisher of Radio & TV Datatrak, Snapshots, Spotlight and other media data.

The Nashville, TN-based company plans to integrate the databases which include information on radio, television, cable, outdoor, newspaper, local and regional magazines, local events, Internet, and other media in which advertising is purchased.

From this data, the company also plans to create electronic and Web-based products that allow all media to be evaluated in one software application. Financial terms of the deal were not disclosed.

Robert Unmacht, president of M Street Corp. said: "Media Market Resources' databases and media software are the perfect complement to M Street's radio data. This merger bridges the gap between the agency, the buyer, and the broadcaster."

"We're excited to be able to combine forces with a company that has such a sterling reputation for accuracy," said Kathleen Coffey, president of New York-based Media Market Resources. "Our substantial agency presence coupled with M Street's resources will allow us to develop the next generation of media products."

In a simultaneous transaction, Media Market Resources Inc. sold its media-related cost efficiency data to Tarrytown, NY-based Spot Quotations and Data Inc., which acquired the cost-per-point and cost-per-thousand data, as well as the Media Market Guide publication. M Street and Spot Quotations have entered a strategic alliance to jointly market certain publications in each other's product lines.

In business since 1984, M Street supplies its data to many of the nation's largest broadcasting organizations. It publishes the weekly M Street Journal, which covers radio news, station format and call letter changes and all FCC activity that pertains to radio. It also publishes the M Street Radio Directory, a complete listing of all radio stations in the U.S. and Canada.

In 1998, it launched the M Street Daily news fax, which covers breaking radio news, station ratings, radio stocks, and personnel moves.