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Trellix Lands Monster of a Deal

Trellix Corp., a private-label ASP that provides Web site building tools, continues to rack up customers.

The Concord, Mass.-based service provider already counts Interland, Terra Lycos and Domain Direct among its customers. But it may have landed its most prestigious deal to date with yesterday's announcement that TMP Directional Marketing, a division of online recruitment leader TMP Worldwide Inc. , parent company of Monster.com, will offer the Trellix suite of Web site publishing and promotion services.

The ASP-delivered services are designed to allow TMP clients to preserve corporate content and brand equity, while enabling regional dealers and franchisees to create Web sites that meet local market needs.

"TMP supports the country's largest and best-known corporate brands," said Don Bulens, Trellix president and CEO. "Trellix's customizable platform allows TMP to offer these companies a unique site building and promotions solution to meet the local online marketing needs of their dealers and franchisees."

Trellix services are designed to allow users to more quickly and easily create, update and maintain tailored Web sites with a combination of approved corporate content and local information. The Trellix-powered tools feature point and click Web site building and editing, online Web site traffic tracking, and integration with TMP stand-alone services, such as e-commerce stores, appointment schedulers and e-mail marketing systems.

One of the first TMP Directional Marketing customers to use the Trellix-powered platform is PostNet Postal & Business Services, who will offer its franchises a corporate Web presence that can be tailored with local content.

In addition to licensing the Trellix suite of site building and promotions tools, TMP is also licensing Trellix's hosting technology. The agreement is designed to allow TMP to cost-effectively host client Web sites using a scalable suite of hosting and automation tools and services.

Trellix is listed by ASPnews as a Top 30 Enabler.


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