RealTime IT News

WebSideStory a Best Buy for Electronic Retailer

WebSideStory Inc, a San Diego-based company that specializes in Web analytics, today announced that Best Buy Co. Inc. has selected it as a strategic service provider to help improve its online marketing and merchandising efforts.

Best Buy, a retailer that offers consumer electronics, personal computers, entertainment software and appliances, has implemented WebSideStory's HitBox Commerce. WebSideStory says that its service will provide Best Buy executives with immediate insight on how to optimize conversions, measure and improve marketing campaign performance and pinpoint online revenue-enhancing opportunities.

"HitBox technology will allow Best Buy to track and constantly enhance our customers' click-and-mortar experience," said Scott Bauhofer, senior vice president for Best Buy. "Its real-time information."

HitBox Commerce, according the company, combines WebSideStory's patented clickstream analysis with purchasing activity to spot shopping patterns and trends.

HitBox Commerce is designed to provide reports on merchandising activity, detailed analysis of both online and offline marketing campaigns; product cross-selling opportunities; product, shopping cart and checkout conversion analysis; and more.

All the data is collected remotely and delivered through a Web-browser interface. The services require customers only to embed special tags (which WebSideStort refers to as beacons) in the HTML of their Web pages.

Other WebSideStory customers include Cisco Systems, Brooks Brothers, CBS SportsLine.com, GE Capital, Intel, Northwest Airlines and Skechers.com.

WebSideStory is listed by ASPnews as a Top 20 Service Provider.

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