Vocus Brings Home the Bacon's
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Vocus Inc., a Lanham, Md.-based ASP that specializes in corporate communications, today announced a strategic alliance with Bacon's Information.
Under terms of the multiple-year agreement, Vocus will provide Bacon's database of media contacts, analysts and editorial calendars to Vocus customers.
Bacon's media information will be the exclusive North American media information offered through Vocus and will be a standard feature for all U.S. customers and as an optional for international ones, according the a statement released by Vocus.
"Bacon's is the media intelligence gold standard and Vocus is currently the only third-party PR software that has it," said Rick Rudman, president and CEO of Vocus.
Vocus' online service is designed to helps organizations manage their communications processes, increase positive news coverage and measure the effectiveness of corporate communications campaigns. Its customers include FedEx, Gap, Allstate, Kemper, Library of Congress, World Bank and Edelman PR Worldwide.
Vocus is listed by ASPnews as a Top 20 Service Provider.
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