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Dell Reveals New Business Strategy

In an attempt to capture a larger portion of the B2B Internet-related market, Dell Computer Corp. this week announced a detailed comprehensive business strategy.

Dell (DELL) expects this strategy will enable it to capture a growing share of the market as companies look more to build out their Internet capabilities.

Michael Dell, chairman and chief executive officer, summed up the strategy by saying, "We are combing Dell's Internet expertise, and our unique ability to organize resources around distinct needs to create new Web-related capabilities. The Dell advantage is based on direct relationships, low cost, speed to market and e-commerce expertise as much as it is on Internet hardware, appliances and customers services and support."

Included in this strategy is "Service Provider Direct," a three tiered package of service, support and co-marketing programs designed specifically to benefit ISPs, ASPs and Web hosting companies.

Current program users include Exodus Communications Inc. , NaviSite Inc. and Corio Inc.

A second initiative is Infrastructure Computing. Dell announced PowerApp appliance servers designed for specific Internet infrastructure tasks such as Web serving, caching and load balancing. This will provide customers will a full range of server and storage solutions for building their Internet infrastructure.

"E"xpert Services is a new and expanded service offering that will help businesses take advantage of the power of the Internet, according to Dell.

Its fourth initiative is Universal Access, a drive enabling universal Internet access through a combination of leading-edge devices, connectivity offerings and access choices, encompassing narrow band services, broadband offerings and wireless products and services.

The final aspect of Dell's business strategy is Dell Ventures. Through strategic links to companies with technologies, products and services that create breakthroughs related to the Internet, Dell will provide equity investments and incubation services for selected early-stage private companies to accelerate development.