New Moon ASP'd On Me!
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Question: How does an ERP, an ISP, or an SD become an ASP without the CRMs worrying the CFO's when the CPAs say the B2Bs will get TKOd on the WWW?
Answer: Outsource, you dumb asp!
Like the rampant transition from a B2C to a B2B strategy, the ASP revolution has exploded as the chic (and sometimes very profitable) thing to do for new companies competing in the Internet economy. As for established offline companies, however, the virtual red carpet is harder to get down than it looks, and the crowd stuck behind the velvet ropes ain't getting any smaller.
But one ASP is trying to help others join the party.
"We've got about six companies in our data center now, with 80 applications in the pipeline," says Lowe.
Think of New Moon as an infrastructure service provider (ISV) of the new age. The company provides software tools and hosting services for other companies that want to become ASPs, specifically focusing on software developers in the Windows environment. By applying what Lowe will only refer to as the companys "secret sauce," he says New Moon can have a piece of software up-and-Webbing off the company's proprietary servers within just a few days.
"We then send the developer a URL, where they can go through and test the new online version of their product," continues Lowe. "And don't misunderstand, it is still their product. We offer what we call the 'full fidelity of the application.' The look and feel is exactly the same. It IS Windows."
Maintaining the existing environment is a plus from two angles. Firstly, developers can re-design the software using the same standard Windows programming language they used to design the application originally, making upgrades and Internet optimization a comparative breeze. Secondly, end users don't have to learn how to use a new product, a clear benefit for offline software makers with an existing user base who want to offer their product online.
"Take Quicken and its popular accounting software," says Lowe. "They've been selling accounting software for a long time, and have a very established presence. But now you have NetLedger, a pure play, 'use-on-the-Net-for-$10-a-month' service. Quicken is eager to match that, and by providing their users with the exact same interface that they'd get if they pulled the software out of the box, Quicken can!"
An established presence is what attracts New Moon to software vendors. In an age where there are seemingly more ASPs than there are customers, New Moon is hunting down clients with an existing brand and customer base, as well as the back-end to handle customer support (a common flaw in the pure-play online world).
"We just come in and offer them a one-stop shop to get all those resources online," explains Lowe.
To use any of New Moon's ASPitized apps, users first download "LiftOff", a one time, one-megabyte plug-in, which interacts with the online software on New Moon's server. Once an application is launched it appears exactly as if it were running locally.
The bulk of New Moon's revenue comes from software vendors paying for the proprietary hosting service, depending on the number of users they want (typically between $150 to $250 per concurrent user per month). Aside from hosting, New Moon also collects information on billing, register's customers,